Advertising

Brief
Concerned about a negative perception of red meat in the marketplace, the MLA wanted to increase public awareness of the nutritional benefits of red meat in a bid to grow sales.

Strategy
To coincide with all components of the campaign, the client's ad agency, The Campaign Palace, wanted booklets containing recipes printed up and left at butcher shops and supermarkets around Australia.

Solution
		Despite the print quantities doubling to more than two million shortly before deadline, it was vital that the timeline remain unchanged so that it coincided with the multi channel campaign.
		Penfold Buscombe utilised the entire power of its binding facilities and 24-hour production capabilities to ensure the project was delivered on time with no overtime penalties.
		Thanks to our strong relationship with the agency and the might of our own production facilities, the outcome far exceeded expectations.

Key Achievements
		Marketing collateral doubled in quantity delivered on time, no penalty
		Client's expectations exceeded