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Case Studies

Entertainment

Warner Home Video. A multinational company with its head office in the US, Warners Australia is a leading home entertainment distributor.
Brief
Warner Home Video (WHV) was looking to form a working partnership with a print management company.

Strategy
Penfold Buscombe devised a unique print management system for WHV which involved monthly task meetings and incorporated cost efficiency and accountability measures.

It also recognised the importance of timing and the need for deadlines to be met. We then identified WHV overall business objectives and outlined how a working partnership could be achieved.

Solution
Penfold Buscombe's partnership with WHV enabled the following achievements:
The establishment of an artworks' archive
Daily production updates to ensure deadlines are always met
Historical database of past jobs and specifications
Delivery dates of slicks to coincide with video/DVD release schedules
Storage of electronic artwork for accurate and fast reprints
A 24-hour service, seven days a week
Rapid turnarounds on demand, e.g. one week turnaround for Harry Potter pre-launch material of 5,000 posters, entry pads, counter cards, wobblers and instruction forms.

Key Achievements
Excellent accuracy on all repeat prints
Delivery targets consistently met

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