We offer the full range of essential services, with in-house data management, design, print, production and distribution capabilities.

Why Direct Marketing?
Done well, Direct Marketing can be an incredibly powerful part of your marketing mix. In many regards, DM can provide everything the modern marketer needs. It is scalable, manageable, measurable and cost effective. It also has a unique ability to engage consumers in a one-on-one dialogue.

Customers appreciate the individual recognition of a tailored message. Taking the trouble to address a customer by name, and recognise their relationship with your business, builds loyalty as well as sales.

A one-stop solution
Managing Direct Marketing activity has the potential to be a real nightmare. The range of specialised skills and services means someone needs to manage and co-ordinate a number of different suppliers. By bringing all those services in-house with our specialist DM team, we have simplified DM to a single point of contact - your Penfold Buscombe Account Manager.

Ultimately, DM needs to inspire your customers to act and generate suitable returns on your investment. Our specialist staff can help you plan a campaign that helps you make the most of your resources and maximises the returns.

We can provide:
		Database Services... including data formatting, de-duping, merging, profiling, targeting, sorting, DPID appending, response handling and reporting.
		Personalisation... Including high resolution inkjet, laser imaging, variable data, bar coding and matching mailing.
		Specialised formats... including self mailers, pullout mailers, voucher packs, bangtail mailers and more.
		Promotional elements... including managing and producing scratch 'n' win, scratch 'n' sniff, tear and reveal, and more.
		Lodgement services... Including inserting, poly-bagging, shrink wrapping, postal preparation and distribution.
		Plus our leading pre-press, printing and bindery services.

For one of our team to contact you please click on this link.